Understanding outreach
Despite their proven benefits, many families remain unaware of ECFE’s resources or unsure how to access them. Strategic outreach helps:
- Build awareness of ECFE’s value
- Increase participation, especially among under-represented families
- Strengthen community trust in public education
- Demonstrate accountability and impact to funders and stakeholders
Remember, ECFE is not just an educational program—it’s a lifeline of support for families navigating early childhood. Every family—regardless of background, language or income—deserves the knowledge, connection and confidence ECFE provides.
Reach more to teach more
To expand the program’s reach and deepen its impact, we can focus on:
- Outreach to diverse communities, including immigrant, BIPOC, low-income and rural families
- Reaching people where they are, including community events, Facebook groups and through multilingual marketing campaigns or assets
- Leveraging trusted messengers like faith leaders, healthcare providers and community advocates
More reach means even more families benefit—and more children enter school ready to thrive.
Helping more families discover ECFE
The more families we reach, the stronger the impact of ECFE. That’s what outreach is all about—letting more families know ECFE exists, making them feel welcome and showing why it’s worth checking out. You don’t need to be a marketing pro to do this—just start with what you know about your community and go from there.
Even though ECFE is available throughout Minnesota, many families still haven’t heard of it—or they think it’s not meant for them. Good outreach can:
- Bring more families into ECFE programs
- Make sure all families, especially those who are often left out, know they have access to support
- Build stronger relationships between families, schools and communities
- Help close early learning opportunity gaps
Here are some simple ways to reach families:
