close

Safeguarding tax dollars is our priority. Report suspicious activity.

Title

ECFE Wordmark and Guidelines

Widgets

ECFE wordmark

The ECFE wordmark options below are approved and available for use in all design materials. While the color version is included in the samples provided, other versions are available for download in multiple formats (EPS, JPG, PNG) using the links below. This includes black and white, gray scale and reversed wordmark options.

Note: This is not a state wordmark. It is a wordmark treatment available for you to help build awareness of your ECFE program.

Download all versions of the wordmark

Guidelines

Correct wordmark usage

ECFE wordmark in four colors

Primary full-color

The standard full-color wordmark should be used whenever possible on digital and print media.

ECFE wordmark in black and white

Black and white

Use this wordmark version only when black and white printing is the only option.

ECFE wordmark reversed

Reversed

The reversed wordmark should only be used over a dark background.

Incorrect wordmark usage

It is important to maintain the integrity and consistency of the ECFE wordmark.

The wordmark must:

  • Always be presented in a clear and legible manner
  • Always be reproduced from the approved files
  • Not be altered in any way

Additional factors to consider when using the wordmark include colors, backgrounds and the clear zone. Although not an exhaustive list, below are common incorrect uses of the wordmark.

Do not alter the color.

Incorrect usage of the ECFE wordmark with altered colors

Do not alter the proportion.

Incorrect usage of the ECFE wordmark with altered proportions

Do not separate the wordmark.

Incorrect usage of the ECFE wordmark with the letter blocks spaced out

Do not rotate the wordmark.

Incorrect usage of the ECFE wordmark rotated

Do not recreate the wordmark.

Incorrect usage of the ECFE wordmark made with different fonts

Do not place the wordmark on a pattern.

Incorrect usage of the ECFE wordmark over a striped background

Clear field

Always leave space around the ECFE wordmark equal to half the height of the box in the wordmark (marked as “X”). Keep this area free of any text, images or other graphics.

Diagram of the spacing required around the ECFE wordmark

Minimum size

For the greatest impact and readability, a minimum wordmark size has been established. This is the smallest size at which the wordmark should ever be reproduced. Smaller versions are difficult to read. The minimum size of the identity is based on its width; it should never be less than one inch.

Color palette

Color palette for the ECFE wordmark

The identity should be printed in the approved ECFE colors.

The CMYK colors are the preferred color combinations for all the colors chosen. Use color text for headlines only.

Web-safe colors pass WCAG AA color contrast guidelines for text on a white background or reversed out with white text.

  • Orange
    • CMYK: 0, 80, 95, 0
    • RGB: 241, 90, 41
    • HEX #: F15A29
  • Blue
    • CMYK: 100, 0, 0, 0
    • RGB: 0, 174, 239
    • HEX #: 00AEEF
  • Pink
    • CMYK: 0, 100, 0, 0
    • RGB: 236, 0, 140
    • HEX #: EC008C
  • Green
    • CMYK: 50, 0, 100, 0
    • RGB: 141, 198, 63
    • HEX #: 8DC63F
  • Brown
    • CMYK: 55, 60, 65, 40
    • RGB: 89, 74, 66
    • HEX #: 594A42
  • Black
    • CMYK: 0, 0, 0, 100
    • RGB: 0, 0, 0
    • HEX #: 000000

Fonts

Fonts in Microsoft Word templates

The Microsoft Word templates use the Calibri font family. Always apply the designated headline and body text styles included in the files.

Note: For printed materials (posters, postcards, rack card and tabletop easel board), headlines are locked and cannot be edited.

Fonts in InDesign templates

The InDesign templates use the Brandon Grotesque font family. Always apply the designated headline and body text styles included in the files.